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Case study | Sunshine 811 saves $15,000 annually with Subscription Billing.

January 7, 2025

Sunshine 811 struggled to manage billing processes for over 1000 members, resulting in limited visibility, unreliable data, and time-consuming processes.

Sunshine 811 case study

Company overview.

Sunshine 811 is a not-for-profit corporation designed to provide essential information on safe digging and prevent damage to Florida’s underground facilities. Their mission is to promote and facilitate excavation safety and underground utility damage prevention to make Florida the safest place to dig. Operating a call center and advanced ticketing system for over 1,000 members, they assist private and governmental entities in protecting their underground utilities.

The problem.

With so many members, Sunshine 811 struggled to gain complete visibility of their billing process—they often sent out invoices several weeks into a new month due to the amount of manual work involved. In addition, their system tended to bottleneck under pressure. Billing occurred through the member assessment process, and budgetary demands would determine the amount invoiced.

Data collected was used for the final billing and invoicing, which led to numerous problems as moving information between various systems introduced errors. These were hard to fix, and the IT team often had to pitch in when there were issues. Bogged down with obsolete processes and struggling to import accurate data into their accounting system, they decided it was time to migrate to Microsoft Dynamics 365 Business Central (Business Central) and look for a better, fully integrated billing solution.

“Our billing just wasn’t transparent. A lot could go wrong. And when it did, it took a lot of effort to fix it”

— Julie Adamson, Accounting Manager and Controller at Sunshine 811

The challenges.

Difficulty gaining full visibility of billing processes.

It was often hard to track the billing process with multiple systems handling information from start to completion. They did not have complete data visibility with so many imports, and it was impossible to control accuracy within their existing setup.

Unreliable data.

Struggling to validate data was a time-consuming process that required a lot of effort and crosschecking multiple sources. Mistakes were hard to catch and even harder to fix. Because of this, invoices sometimes contained errors, and reports were challenging to audit.

Weeks spent on monthly invoicing.

Due to the number of manual processes, it was common for invoices to be sent out several weeks into a new month.

Slow assessment processes due to administrative tasks.

Timelines were regularly stretched when conducting member assessments due to labour-intensive administrative work and the speed at which they could load assessment information into the system.

An overreliance on IT support teams.

Many of the bottlenecks or issues that arose between their various systems required IT support. The accounts team had little control, and headaches were often due to technical problems.

Lack of functionality to deal with recognizing revenue on prepaid accounts.

The team was struggling to manage revenue from prepaid expenses. They did not have the tools to
implement a deferral schedule to automate revenue recognition.

A need for full integration with Business Central.

After migrating from Great Plains to Business Central, they were conscious that any solution would need to integrate fully with their new software to help streamline workflows and ensure billing accuracy.

The solution.

“Subscription Billing Suite is a great fit because it not only helps with our billing process but also with the management of prepaid expenses with its revenue recognition mechanism.”

— Julie Adamson, Accounting Manager and Controller at Sunshine 811

After much research of the market and partnering with a consultant, Sunshine 811 chose Subscription Billing Suite (SBS). Based on what they were seeing in the market, it was clear that many Business Central solutions did not have the flexibility they needed for their billing processes. In the end, SBS hit the nail on the head when it came to solving their challenges.

The benefits.

“It makes things efficient for us because it’s one upload that we have to do. We can set it and forget it for almost a year. The system manages itself. It’s flawlessly integrated.”

— Julie Adamson, Accounting Manager and Controller at Sunshine 811

Flexibility to automate billing for members on different payment plans.

They can now automate a billing schedule for members on both a monthly and annual basis without creating extra work. The result is invoices go out faster, and members are happier.

Streamlined audit checks due to improved transparency.

Reduction in manual processes and speedier assessment processes It’s now possible to quickly import spreadsheets during the assessment process, reducing the time it takes to upload and manage this information across systems. It’s seamless, easy, and transparent, giving them effortless access to assessment information without the manual workload.

Full integration with Business Central and a reduced dependence on IT support.

Previously, IT support was the go-to whenever anything went wrong across their various systems. Now, with recurring billing working from within Business Central, it’s simple for anyone to step in at any stage in the billing process and troubleshoot if something goes wrong.

Enhanced data accuracy.

It’s much easier to verify totals and cross-check them against the ticket management systems reports. Before, it was typical for discrepancies between billing and ticketing, which the increase in accuracy has reduced.

Reduction in manual processes and speedier assessment processes.

It’s now possible to quickly import spreadsheets during the assessment process, reducing the time it takes to upload and manage this information across systems. It’s seamless, easy, and transparent, giving them effortless access to assessment information without the manual workload.

Automated deferred revenue and revenue recognition.

One of the core benefits of SBS is setting a deferral schedule to enable accurate revenue recognition and expense deferrals. This gives their organization more accurate financial reports and allows them to make better business decisions.

Increase in time available for strategic, in-depth work.

The system has freed up time so the team can look at strategic objectives in-depth. Most recently, they’ve been able to focus their attention on investment policies, benefits, and conducting a compensation and benefits study.

Key results:

  • $15,000 saved annually.
  • 2+ weeks saved monthly.
  • 1000+ members accurately billed.
  • 100% embedded within Microsoft Dynamics 365 Business Central.

“Overall, we have greater oversight and control over the monthly changes made to our various customers. We’re now able to catch mistakes before the mistakes happen and end up on an invoice, which is a win-win for both our organization and the customer”

— Julie Adamson, Accounting Manager and Controller at Sunshine 811

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